Crystal Life Technology and Its Staff

Founded in 1995, we are one of the oldest holistic websites and several of our products, such as our energy peace bracelet below, have received awards from COVR – the Coalition of Visionary Retailers.

Crystal Life StorefrontCrystal Life provides the public with natural products that enhance personal health and contribute to world harmony. Many are designed by company founder Atala Toy and then handcrafted by our own local skilled artisans.

Our knowledgeable staff is always available to discuss with you the particular needs that have brought you to our store or website.


Crystal Life began in New York City, when Atala needed to find a solution for her health issues which were caused by environmental pollution. Like many metaphysically-oriented people, she was electromagnetically sensitive and the growing array of electronic devices were adversely affecting her health. She was working at the United Nations at this time.

Atala discovered that keeping stable natural products around her made her feel better. These included rocks of all kinds, and sacred geometry images. She also discovered that the components of the clothes she wore and the food she ate (organic was best for both) contributed to her sense of well-being.

Based on this knowledge, Atala first crafted a home and work environment for herself, then began crafting products she could wear and carry with her as she moved about the city. As other people approached her for assistance with their similar issues, she began providing her natural living solutions to others.

Eventually, Atala’s assistance developed into a passion for providing holistic options to the public. She left her job and in June of 1995 started her company. She began by selling her handcrafted products at New York City’s street fairs and holistic expos, and gradually began traveling nationwide providing products and workshops at holistic and alternative events.

In 2001 Atala left New York City for the Midwest, settling in the Illinois heartland. She opened a store in St. Charles, Illinois then moved to Geneva’s historic downtown in 2008.

Atala has published three books on consciousness topics – We are Not Alone: A Guidebook to Interdimensional Cooperation; Nature Spirits, Spirit Guides and Ghosts: How to Talk with and Photograph Beings of Other Realms; and Nature Spirits in American Trees.

Atala is a nature spirit photographer and all the photographs and most of the cards carried by Crystal Life are her work. She also designs and our staff artisans handcraft much of our gemstone therapy jewelry and prayer beads as well as our metaphysical home decor line of mugs, mouse pads and coasters.

Atala has served on a number of boards of directors including as vice president of the American Society of Dowsers and as president of ISIC – the Institute for the Study of Interdimensional Cooperation. She is a past Chairperson for the City of Geneva’s Business Improvement and Retention Committee and taught meditation for many years as a volunteer with yoga groups.

Crystal Life Philosophy

At Crystal Life, we provide you with healthy, productive means to develop your own self-awareness and your own ability to improve your life in your own way, and to know where to go for help. Help may exist on our physical earth…or in more subtle planes.

We have colleagues, guides and team members who are assisting us – and they may live in other worlds. Some worlds we can see – like the doctor or lawyer we go to. Others are further distanced – in other dimensions. People connect with these interdimensional life forms in different ways. Some see the light fields – the “grids” known as sacred geometry.

Some see the plasma – the “aura” created by the body’s energy field. Some are sensitive to nature and relate to animals, plants, trees and rocks.

Some of us work best by connecting to guides, guardians and colleagues who include but are not limited to angels, nature spirits, deceased relatives, and those highly evolved souls such as Jesus, Buddha and Krishna.

Crystal Life Products

The core of Crystal Life’s work is its many Products with Purpose® We hope our customers enjoy our products for their inherent beauty and usefulness. But everything in our store and website also has an energetic purpose.

Mineral Specimens. Stones are one of the first forms of solid matter on earth. They hold energy for other life forms to develop upon. When you need to stabilize a particular energy in your life, keeping an appropriate stone around you is very helpful.

Stones work because of their molecular structure, which is a form of sacred geometry. Each stone has a different structure which relates to some aspect of energy, such as love, courage and peace.

Stones are living beings as well – very, very old, wise and patient. They honor their opportunity to work with people on an individual basis. Some develop a very close personal interaction with their person.

When ordering your product, please be aware that patterned stones are unique. Thus while you specimen or pendant will be in the same family of stones, its specific pattern will uniquely vary.

Jewelry. We humans move about so much that it helps to carry our healthy options with us. The easiest way to do so is to wear your protection. Crystal Life’s Resonance® Jewelry with Purpose® provides you the parts to tailor, for yourself, the specific elements to meet your specific needs.

Home and Work. It’s an important community responsibility for each of us to keep our environment clean and healthy. The accumulation of good energy from everyone doing their part is an important factor for the health of each individual in an area, and for the health of the community and the world.

Energy Tools. Everything is energy – just working at different frequencies. There are a lot of ways your own personal world can be affected by good or bad energy.

Crystal Life’s specialty is working from the unified light fields that exist above matter. When you get and keep these clear, this stability descends into the physical world. You can select from sacred geometry, grid and subtle energy tools and solutions throughout our store.

Art can be the studied, carefully selected expression of universal truths through a single image. Our statues, photographs and cards; our books and CDs are selected to meet this exacting goal. Most of the photographs and cards, and several of the books, are by Atala.
Social Media

The ability of everyone to connect with people of similar mind and with similar interests, no matter where they are in the world, is one of the key underlying benefits of social media. We have found it fun, enlightening and educational to participate in many of these outreaches.

You will find us on Facebook in several locations, especially at Crystal Life Technology and Nature Spirits, Spirit Guides and Ghosts; on Pinterest, Instagram, Tumblr and Twitter; and on Etsy. We have a YouTube channel where you can watch videos of Atala and Crystal Life’s staff discuss various energy modalities. You can subscribe to our twice monthly newsletter, which lets you know of our current sales and special features.


We guarantee our handcrafted jewelry for three months following purchase. If anything should happen to your jewelry during that time, resulting from its construction and not from your error (e.g. the dog played with it), we restring free of charge. After that time, we offer repair services at cost.



You may return most of our products for a refund within 30 days of its purchase. Books, DVDs and CDs, energy tools and stones that have been worked with are not returnable; we provide clean, new products to our customers and appreciate your understanding of this criteria! We carry earrings for pierced ears; by law, these are not returnable due to health factors. Crystal Life will refund the cost of the product but not the cost of shipping. The product must be in like new condition and should be returned in proper packaging. If you return an item improperly packaged and it is broken on receipt, we will not issue a refund.



We do not repair jewelry or prayer beads made by other companies. If you wish a favorite piece of Crystal Life jewelry restrung, our prices are: prayer beads (full length) $28. Necklaces $12. Bracelets, anklets $10. Replacement of beads: 10¢ per bead. Price includes return shipping in USA from us back to you; overseas and Canada slightly more.

SPECIAL ORDERS. We are happy to accommodate many special requests such as a varied length and type of stringing cord. We do not produce jewelry in other bead sizes than what is shown for that style (e.g. our power bracelets come only in the large 8mm bead size), nor do we craft gemstone combinations to order (e.g. you want a combination of specific stones in a necklace or bracelet: that is best done by a local person, perhaps a craftsperson you meet at a show, because bead size and color can vary widely).


Return Shipping

You must ship any jewelry back to us in a box; gemstones will break if shipped loose in an envelope; we are not responsible for breakage occurring with improperly packaged items and do not return funds in such circumstances.


Contact Information

You can reach us by phone – (630) 208 6001; toll free (800) 871 9985 – daily between Central Time (Chicago area) hours of 10:30 am (12:30 pm on Sundays) and 4:30 pm. If you leave an overnight message for us, we will respond to you between these hours. You can reach us by email at: Mail should be sent to: Crystal Life, 121 S Third St, Geneva, IL 60134, USA.



Crystal Life®, Crystal Life Technology®, Jewelry with Purpose®, Products with Purpose®, and Resonance® are registered trademarks belonging to Crystal Life Technology, Inc.


Our Store Staff

When you visit our store in Geneva, or call for assistance, you will be speaking with one of these staff members:

Atala Toy blue
Atala Dorothy Toy, President

Atala is the founding president of Crystal Life Technology, Inc. She is a nature spirit photographer, energy jewelry designer, and author of three books on interdimensional communication. Atala left her job at the United Nations Development Programme in 1995 to start Crystal Life Technology, Inc. and traveled extensively offering workshops and lectures before settling down and opening her store in the Fox River Valley.



Jamie Eck, General Manager

Jamie is our manager at Crystal Life Technology. With many years of retail experience, and her steady, calm, productive energy, we know that whatever comes her way, Jamie will handle it professionally, with courtesy, efficiency, and enthusiasm. Before working retail, Jamie owned her own gardening business. Learn more about Jamie in our short interview with her! 




Grandfather-Buffalo-3Gary Lupton, Operations Manager & Crystal Meister

We call him our Crystal Meister! Always happy to help our customers match their needs to the right stone, Gary is also our operations manager – he makes sure all of our products are properly in order, cleared energetically, and he especially cares for our store stone collections. Gary is part Cherokee, trained with a Blackfoot shaman and presents from a non-tribal perspective. Learn more about Gary in our short interview blog!



Cloe Smith-WestphallCloë Smith-Westphall, Crafting Coordinator, Product Photographer

Cloë coordinates the schedules for our artisan crafters. Working with Atala’s designs – as well as her own – Cloe sees the process through from the ordering of supplies to the preparation for crafters to the final preparations to get them to our customers. Cloë also works with Atala to photograph our product. Cloë comes from a family of artists and musicians. She herself has been working in the arts all her life, from helping at her Mom’s art school to designing and producing her own paintings, collages, drawings and jewelry. Cloë volunteers at Living Well Cancer Center, assisting in the arts program.

Cloë studied psychology in college and is still looking for a way to balance art and psychology in her professional life. While she creates and crafts gemstone energy jewelry for Crystal Life, her own personal line of jewelry specializes in the repurposing of vintage pieces. She calls herself an optimist and says life is about creating yourself, not finding yourself.

Tracy Paddy, Digital Marketing Director

Tracy does all our the media you enjoy online and through your phone. Whether you are following us on Instagram, Facebook, Twitter or enjoy her blogs and newsletter, Tracy is responsible for reaching our guests online.  With a creative edge, Tracy always has an artistic project or two or three or more, going at once. 



Sarah ClancySarah Clancy, Stock Clerk, Sales Associate 

Our jewelry kiosks and displays are always well-stocked and in neat order thanks for the gentle, precise care provided by Sarah. Sarah seems to radiate order wherever she focuses; the energies calm down and are at peace! Sarah comes to us from SIU, Carbondale where she is studying hospitality, tourism and marketing.

Sarah likes hiking, travel and music. She is an EDM enthusiast and festival goer.

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