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About Crystal Life | Policies, History, Staff

I am very pleased to let our customers and friends know that Crystal Life is heading into 2021 stock full of new ideas, new energy, new products – and new owners. After 25 years founding and building Crystal Life into an established source for crystals and metaphysical information and products, I’m now personally stepping aside for the younger generation to take over. Three of our long-time employees have purchased the company and are eager to serve. Many of you will recog

nize them from interactions and video classes over the years – Tammy McCure, Joe Foglia and Jeremy Pena. They are all accomplished energy workers. As for me – I’m delighted to go smell the roses (and photograph them as well)! You can keep up with my nature spirit art and comments at AtalaToy.com.
I wish you all the best and may this new year bring healthy, positive energy for us all.
Atala Toy, President



Tammy McCure, Joe Foglia, Jeremy Pena


We are super excited to become the new owners of Crystal Life Technology and to carry on the legacy that Atala has created!

“I am so grateful for the opportunity to continue to help people in the way that I love. I’ve always felt like Crystal Life is my home and I could not see myself in any other environment. I look forward to working with Jeremy and Joe to create new products, and teach classes that provide ways to help people on their personal journey!”

~ Tammy McCure, Energy Worker, Reiki Master Teacher & Crystal Enthusiast

“Being one of the new owners of Crystal Life Technology is beyond any dream I’ve ever imagined. I am very gr

ateful for this opportunity to not only carry on Atala’s passion, but to be able to help others with energy work & further education. I’m excited to see what new ideas & products my fellow energy workers & I create to continue to provide all we have for you, as well as experience this entire new journey that has been generously brought upon us. We look forward to seeing what our future holds at Crystal Life Technology & what we will be able to make of it!”

~ Jeremy Pena

“I want our customers to know they can expect for us to keep providing them with the high quality crystals that they have come to expect from Crystal Life Technology. We will continue to work to create the experience crystal fans want when they come to our store or website.
I am excited to start this journey!”
~ Joe Foglia

The History of Crystal Life Technology

Founded in 1995, we are one of the oldest holistic websites and a number of our products, and our founder’s photographs, have received awards for their quality and originality.

Crystal Life provides the public with natural products that enhance personal health and contribute to world harmony. Many are designed by company founder Atala Toy and then handcrafted by our own local skilled artisans.

Our knowledgeable staff is always available to discuss with you the particular needs that have brought you to our store or website.


Crystal Life began in New York City, when Atala needed to find a solution for her health issues which were caused by environmental pollution. Like many metaphysically-oriented people, she was electromagnetically sensitive and the growing array of electronic devices were adversely affecting her health. She was working at the United Nations at this time.

Atala discovered that keeping stable natural products around her made her feel better. These included rocks of all kinds, and sacred geometry images. She also discovered that the components of the clothes she wore and the food she ate (organic was best for both) contributed to her sense of well-being.

Based on this knowledge, Atala first crafted a home and work environment for herself, then began crafting products she could wear and carry with her as she moved about the city. As other people approached her for assistance with their similar issues, she began providing her natural living solutions to others.

Eventually, Atala’s assistance developed into a passion for providing holistic options to the public. In June of 1995 she left the United Nations and started her company. She began by selling her handcrafted products at New York City’s street fairs and holistic expos, and gradually began traveling nationwide providing products and workshops at holistic and alternative events.

In 2001 Atala left New York City for the Midwest, settling in the Illinois heartland. She opened a store in St. Charles, Illinois then moved to Geneva’s historic downtown in 2008.

Atala has published three books on consciousness topics – We are Not Alone: A Guidebook to Interdimensional Cooperation; Nature Spirits, Spirit Guides and Ghosts: How to Talk with and Photograph Beings of Other Realms; and Nature Spirits in American Trees.

Atala is a nature spirit photographer and all the photographs and most of the cards carried by Crystal Life are her work. She also designs and our staff artisans handcraft much of our gemstone therapy jewelry and prayer beads as well as our metaphysical home decor line of mugs, mouse pads and coasters.

Atala has served on a number of boards of directors including as vice president of the American Society of Dowsers and as president of ISIC – the Institute for the Study of Interdimensional Cooperation. She is a past Chairperson for the City of Geneva’s Business Improvement and Retention Committee and taught meditation for many years as a volunteer with yoga groups.

Crystal Life Philosophy

We strive to always provide you with healthy, productive products that enable you to develop your self-awareness and your ability to improve your life in your own way.

Crystal Life Products

The core of Crystal Life’s work is its many Products with Purpose® We hope our customers enjoy our products for their inherent beauty and usefulness. But everything in our store and website also has an energetic purpose.

We humans move about so much that it helps to carry our healthy options with us. The easiest way to do so is to wear your protection. Crystal Life’s Resonance® Jewelry with Purpose® provides you the parts to tailor, for yourself, the specific elements to meet your specific needs.

When ordering your product, please be aware that patterned stones are unique. Thus while your specimen or pendant will be in the same family of stones, its specific pattern may uniquely vary.


We guarantee our handcrafted jewelry for three months following purchase. If anything should happen to your jewelry during that time, resulting from its construction and not from your error (e.g. the dog played with it), we restring free of charge. After that time, we offer repair services at cost. 


We do not repair jewelry or prayer beads made by other companies. If you wish a favorite piece of Crystal Life jewelry restrung, our prices are: prayer beads (full length) $28. Necklaces $12. Bracelets, anklets $10. Replacement of beads: 10¢ per bead. Price includes return shipping in USA from us back to you; overseas and Canada slightly more.

Special Orders

We are happy to alter the length of our own handcrafted products according to your needs, at no extra cost; simply make note of this need in the comments box provided at checkout. Such a change will take up to two weeks for us to craft and send out to you. (Example: you need a necklace, bracelet or anklet made up to 2″ longer or shorter due to large/small wrists or for a child). We do not produce jewelry in other bead sizes than what is shown for that style nor do we craft gemstone combinations to order.


You may return most of our products for a refund within 30 days of its purchase. Books, DVDs and CDs, energy tools and stones that have been worked with are not returnable; we provide clean, new products to our customers and appreciate your understanding of this criteria! We carry earrings for pierced ears; by law, these are not returnable due to health factors. Crystal Life will refund the cost of the product but not the cost of shipping. The product must be in like new condition. You must ship back product in a protective box and not unprotected in an envelope; stones and gemstones are breakable. If you return an item improperly packaged and it is broken on receipt, we will not issue a refund. 

Contact Information

You can reach us by phone – (630) 208 6001; toll free (800) 871 9985 – daily between Central Time (Chicago area) hours of 10:30 am (11:30 pm on Sundays) and 4:30 pm. If you leave an overnight message for us, we will respond to you between these hours. You can reach us by email at: orders@crystal-life.com. Mail should be sent to: Crystal Life, 121 S Third St, Geneva, IL 60134, USA. 


Crystal Life®, Crystal Life Technology®, Jewelry with Purpose®, Products with Purpose®, and Resonance® are registered trademarks belonging to Crystal Life Technology, Inc. 

Our Store Staff

When you visit our store in Geneva, or call for assistance, you will be speaking with one of these staff members:


Atala with Camera
Atala Dorothy Toy, President Emerita

Atala is the founding president of Crystal Life Technology, Inc. She is a nature spirit photographer, energy jewelry designer, and author of three books on interdimensional communication. After leaving her job at the United Nations Development Programme in 1995, Atala started Crystal Life Technology, Inc. and traveled extensively offering workshops and lectures before settling down and opening her store in the Fox River Valley.





Tammy McCure, Co-Owner

An energy worker with a passion for helping to match people to their crystals, Tammy ensures the day to day operations of the store flow smoothly. She has a passion for helping people get to their next level, which comes in handy when people come into the store seeking crystals to help them along their path. Tammy enjoys the outdoors and can often be found hiking the local forest preserves when she is not working at the store.



Jeremy Pena, Co-Owner

Jeremy keeps us in crystals. His specialty is inventory control. His warm and friendly manner make him a perfect fit for the store. When he’s not working, Jeremy enjoys spending time in nature. He is a photographer, a fan of fish, and dad to a gecko named Lizzo.




Joe-FJoe Foglia, Co-Owner

Joe makes sure our online presence is streamlined and supervises shipping.  Born and raised in the Fox Valley, Joe became interested in crystals many years ago when he began to study mindfulness. His hobbies vary from fixing up cars, to tending to plants and taking care of his Chiweenie dog, Smallz.




Cloe Smith-WestphallCloë Smith-Westphall, Crafting Manager

Cloë is our amazing designer. She crafts Atala’s designs, and also creates many of her own, while coordinating our other artisan crafters and doing our product photography. Cloë is a multi-talented artist and comes from a family of artists and musicians. She has been working in the arts all her life, from helping at her Mom’s art school to designing and producing her own paintings, collages, drawings and jewelry. Cloë volunteers at Living Well Cancer Center, assisting in the arts program.



Laura Jones, Marketing Director

When you visit our Facebook, Twitter, Instagram or other Social Media accounts, you’re likely seeing posts created by Laura. She uses her photography and writing skills to create engaging social media posts and other marketing materials. When she’s not creating posts, she enjoys making hilariously bad cut-out photo montages of herself and her dog, Wrangler. Laura has a background in design, marketing and education.  



EsmeAEsme Arechiga, Manager

Esme makes the store look beautiful and organized. When she’s not at the store helping customers find the perfect crystal for them, she spends her time pursuing creativity. Photography and photo-realistic drawing are just a few of her talents. She loves Kunzite and her rescued cat, Hobo.




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Click for hours and COVID safety details.

Our website is always open. You can order online or by phone (during store hours) and request storefront pickup. You can also always purchase an online Gift Certificate.

Our store hours: Monday-Saturday 10-5, Sunday 11-5

We are closed on Memorial Day (May 30th)

Masks are optional. If you are feeling ill, please wear a mask. 

Keep up with Illinois COVID information here.

Our staff is doing everything we can to keep our store safe and clean. We clean throughout the day and spend time every day after close disinfecting using various methods. If you have any questions or concerns, please do not hesitate to contact us.